{
  "cite": "https://fortifiedrealty.net/how-we-count/",
  "json": "https://fortifiedrealty.net/how-we-count.json",
  "asOf": "2026-11-12",
  "refresh": "daily",
  "publisher": {
    "name": "Fortified Realty Group, LLC",
    "license": "MA Broker #422173",
    "broker": "David M. Ferreira, MA Broker #9537412",
    "url": "https://fortifiedrealty.net/"
  },
  "youtube": {
    "source": "live",
    "asOf": "2026-11-12",
    "refresh": "monthly",
    "channelUrl": "https://www.youtube.com/@FortifiedRealtyGroupLLC",
    "channelName": "Fortified Realty Group",
    "channelId": "UCNoZVFq6HOFAKtHh0HgHmtQ",
    "joinedAt": "2011-08-20",
    "videoCount": 499,
    "viewCount": 149403,
    "subscriberCount": 684
  },
  "funnel": {
    "source": "Tenant Turner floor plus live io app",
    "cutoff": "2026-05-11",
    "asOf": "2026-11-12",
    "refresh": "daily",
    "leads": 26010,
    "showings": 7482,
    "applications": 2168,
    "zillowNetworkPct": 46.5,
    "secondSourceLabel": "Apartments.com family",
    "secondSourcePct": 21,
    "otherPortalsPct": 32.5,
    "leadsFloor": 24737,
    "leadsLive": 1273,
    "showingsFloor": 6240,
    "showingsLive": 1242,
    "applicationsFloor": 1959,
    "applicationsJotform": 184,
    "applicationsNative": 25,
    "applicationsLive": 209,
    "zillowLive": 541,
    "secondSourceFloor": 5220,
    "secondSourceLive": 245
  },
  "leaseUp": {
    "source": "Tenant Turner Days-On-Market export plus later signed leases",
    "sinceYear": 2019,
    "cutoff": "2026-05-11",
    "refresh": "every site publish",
    "medianDays": 26,
    "listingCount": 325,
    "asOf": "2026-08-27"
  },
  "facebook": {
    "refresh": "hourly",
    "page": "https://fortifiedrealty.net/investors/marketing/",
    "api": "https://fortifiedrealty.net/api/facebook-reach",
    "note": "Not in the monthly book. Live apartment-video stream."
  }
}